On a flight today, I tore through Chris Anderson's Long Tail book. Loved it.
It was a fascinating experience. In a sense, I think we (and by this I mean a very big Royal We that likely includes anyone reading this) have been practicing much of what the book preaches for a very long time. It's coded into our DNA. It's the "Right Thing." But the book does a wonderful job giving us the vocabulary and framework. Chris modestly heaves credit at the "Long Tail practitioners" but he's being way too modest. As someone who spends a fair amount of time trying to explain things to people (in my case often the media), I've come to appreciate that finding the right framework, or analogy, or even turn of phrase is a delicate art form. And Chris is a brilliant artist.
I can't think of anyone who wouldn't benefit from reading this book. And Chris has made the book so accessible, everyone should...