As reported in the Wall Street Journal, Disney is making not only good content - but their best and most valuable content, i.e. Lost - available online... for free.
My first reaction was disbelief. My second reaction was delight. My third reaction was - "Damn. I just paid $34.99 for the season pass of Lost on iTunes."
This really does change things. As the WSJ reported, this is just the first domino to fall... others will follow suit. Congratulations Disney, and here's hoping that the model exceeds all your expectations. If this actually works (for users, advertisers and Disney), many good things ensue.