I'm totally stoked about this. In describing MyBlogLog, Chad used an "audio analogy." That definitely works, but I prefer the visual one: as powerful as blogging has been, we've been blogging "in the dark." Being a blogger meant the best relationship one's got with her visitors is through her logs - "Oo oo! 18.85.236.12 visited today at 11:04am!!!" And there's the comments of course, but we know only a fraction of visitors to the blog actually leave comments. See [1].
It's like we've been partying in the dark, and MyBlogLog turned on the lights! Now we can all see who's in the room.
Another analogy - the experience of reading blogs has been like attending a movie in the local metroplex. The cool thing about blogging is that it has democratized the process of making a movie. Now instead of just seeing blockbusters from the major studios, anyone can "make a movie." But the experience of consuming it is the same: a couple hundred strangers wander into a theater, the lights go down, and everyone faces the same direction staring at the screen. Protocol dictates little to no interaction with each other... (Isn't it annoying when there's a chatterbox in the next seat over?)
MyBlogLog turns on the lights, and invites people to look at (and dialog) with each other in addition to looking at the screen. Maybe the right analogy is a sports bar. The game is on the big screen providing the content and context. But the fun part is hooting and hollering with your mates, heckling the guys there to support the other team the next table over, etc. It's communal. It's interactive. It's participitory. It's fun.
[I've never been to a sports bar. Maybe I got that part wrong.]
This is a great way to start off 07. By the end of the month, we'll debut something equally interesting and impactful. What a great way to start off 07.
44 comments:
[...] MyBlogLog and Yahoo light up the blogosphere - Bradley Horowitz [...]
[...] Categories: yahoo | Spread the word: tag this post with del.icio.us | digg it! OneResponse [...]
[...] MyBlogLog and Yahoo light up the blogosphere - Bradley Horowitz [...]
MyBlogLog -- bringing joyful happenstance to Yahoo!...
One truly great thing about real friends in the real world is that they inject a joyful happenstance into your daily life. A random phone call to say hi. An unexpected email asking you to meet up for coffee. An...
Good for you guys. Congrats.
Hey Bradley, I love you man...but I can't figure this out. How is MyBlogLog worth $10 million? I like it, and I just started using it on my blog...but where is the revenue opportunity?
Delicious, Flickr, and MyBlogLog are really cool services. I like them and use them all. But, how do they fit together and create synergy...or revenue?
I wrote a blog today applying several different valuation methods to MyBlogLog but I couldn't get anywhere near $10M. Take a look and let me know what you think. http://dondodge.typepad.com/the_next_big_thing/2007/01/yahoo_acquires_.html
BTW, I have known Bradley for almost 10 years. We worked together on video search when I was at AltaVista and Bradley was at Virage. I have the greatest respect for Bradley...he is brilliant. I just can't figure out how all these pieces fit together.
[...] Follow any comments here with the RSS feed for this post. Post a comment or leave a trackback: Trackback URL. « Want to found anon-profit? [...]
So, in order to keep up with those who keep up with you and are helping others build authority sites...you might want to start listing the Friday Traffic Report on Yahoo....otherwise, only Google will have the traffic for his huge list!!
"It’s like we’ve been partying in the dark, and MyBlogLog turned on the lights! Now we can all see who’s in the room."
Thats funny... and Congrats, anyhoos! :)
Bradley -
I love the acquisition -- congratulations! I posted on MBL here: http://www.participatemedia.com/?p=44
Great job!
Excellent analogy for how MyBlogLog works. I've never been much into tracking stats or social networking in connection with my blog...but I'm totally digging on MyBlogLog. Cheers!
almost end of month.
Waiting for
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By the end of the month, we’ll debut something equally interesting and impactful.
************
Thanks for paying attention! Looks like "a couple weeks" or so, ie. more like the beginning of next month... We're trying to sync up the release with a good venue for squawking about it (i.e. the Future of Web Apps in London)... Stay tuned Venu!
cool, thanks for the headsup.
The sports bar analogy is brilliant. Takes the "conversation of the blogosphere" into a much more interesting and, dare I say? intoxicating, space:)
[...] To take the street artist metaphor further (for your benefit, I’ll forsake the doggy calling card metaphor), each time a street artist throws up a sticker or tags a wall, her notoriety (and brand) increases. It’s the definition of guerrilla marketing and self-promotion. Well, MyBlogLog enables that for online publishers. Each time I read an article by other MyBlogLog users like Chad, Bradley, Scott, Eric, Matt, Jeremy, Marc, Susan, Yahoo!, Michael, or Richard, my “notrivers” avatar appears on the page instantly…and when people click on it they can make their way to my MyBlogLog profile page and eventually to my site. And traffic is to a publisher what notoriety is to a street artist. [...]
[...] There isn’t a belief that the laws of economic gravity have been suspended (though you could argue this one, with sites like Tape It Off The Internet (TIOTI) not coming under the cosh of big media). The bootstrap mentality of most of these organisations There are no longer incubators like Jelly Works and Oxygen throwing out a raft of businesses (most of which were delivered stillborn), instead the cost of implementation is a lot cheaper and the business may not require external funding until it seeks to go international or needs to scale to match success. However, MyBlogLog with its purchase some five months or so after it was launched does have some incubation traits [...]
[...] Part of Yahoo’s mission statement is about helping people connect to their passions and communities and MyBlogLog falls right into that line. Welcome aboard Scott and congratulations Bradley and Chad for making this happen. [...]
[...] until it seeks to go international or needs to scale to match success. However, MyBlogLog with its purchase some five months or so after it was launched does have some incubation [...]
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