Mike Arrington's post at TechCrunch does a fine job of conveying why we think this is a big deal. There are a couple details that I can help clarify though:
"Tomorrow they’ll announce..."
Well, not really... I think that you just announced it Mike! Salim confirmed too! But hey, if you're looking for an official Yahoo! person with a working purple badge to actually confirm... I'll bite! We hired Salim!
He takes over from interim head...
That's not how I'd put it. Caterina's role in my group (and in Brickhouse in particular) is ongoing and formidable. She's not only been the driving force behind making this happen, but also will remain the "north star" that ensures the program rocks. As you point out, Brickhouse itself is "yet-to-be-launched" so we'll be saying a lot more about it and clarifying all this in the near future. But I couldn't be happier or prouder to have both Salim and Caterina involved. Lucky us!
In the really bad pun department... The only shame is that Salim isn't working on Y! Mail... after all, Salim Ismail... And my mentor Ramesh Jain... He's such an Artificial Intelligence pioneer they put AI smack-dab-in-the-middle of his name... Speaking of names, can you guess how many times Caterina has been spell-checked into "catering?" (Not to mention the problems she has with her last name...) Ok... I can hear you groaning. I'll stop now.
Welcome Salim!
5 comments:
Hi Bradley,
Great move on Salim--he sounds perfect for Brickhouse (which is itself a smart move for Yahoo).
Here's what I just posted at his site; thought you'd also like to take a (nother?) look at MEM/paid match...
Congrats, Salim.
You've made a great decision; Yahoo's a wonderful company.
When you have a few minutes, you may want to take a look at a completely new form of advertising where advertisers will be able to select and bid directly on the actual traits and characteristics of their most desirable customers; instead of (just) the words we all type into search boxes.
Paid match's benefits are many, including pinpoint targeting, higher CPCs and CTRs, far easier SMB comprehension, acceptance, and integration; competitive secrecy, and greatly reduced click fraud (fraudsters can't click on ads they can't see and can't find).
Frankly, there's never been anything like match engine marketing (MEM)/paid match.
Nice overview at MatchTo.com; detailed structural and operational information in pending patent #11/250,908.
Could there be a better way to slow media-darling Google's continuing advertising march...than a new form of PPC advertising superior to their own Adwords?
Seems like this should be right up Brickhouse's alley.
What about Catarina? What is her role?
Congrats Bradley and Salim!!! I am surprised this was not out sooner, it seems like Salim has been around there long enough for a review by now.
I look forward to seeing killer things from Brickhouse.
Congrats Bradley - and good choice in Salim. Nothing but respect for your choice.
[...] http://www.elatable.com/blog/?p=75 [...]
Post a Comment